Re-Post Blog Content

Re-posting blog content allows you to get a full life out of your content. As you grow the blog you’ll build up a great collection of articles, but they won’t all be hits right away. You can give these great articles new life by continuing to promote them on social media and through other channels.

Here are the steps to take to re-post your content on your social media profiles to build up that organic social media traffic to your blog.

Step 1 Identify Old Posts For Sharing

You could create a spreadsheet to do this, but we get a little too geeky with the spreadsheets in these guides so we’ll take an easier route.

Open up your WordPress dashboard and click on the Posts link in the left hand navigation. This will show you previous posts on your blog. You’ll be able to see 20 at a time by default.

If you click on Screen Options at the top right you’ll have the option to see more (or less if you want).

For this exercise, 20 works, but more might work depending on how many posts you want to schedule at one time.

In a new tab, open up Buffer or if you’re just sharing one old post at a time you can open up your various social profiles.

Step 2 Creating New Titles

Identify a post you want to share. Since all of your posts will be great you can choose any of them.

You’ll see your original title of the post, which you can use again if it’s catchy. But if you want to share something fresh you can create a new title.

There are a few different ways to come up with new titles.

First, simply change the title with something similar and just as catchy.

The original title:

10 WAYS TO UNCLOG YOUR DRAIN

The new title:
YOU WON’T BELIEVE HOW THIS PERSON UNCLOGS THEIR DRAIN

Second, you can grab some text from the post and use that as the new title. Quotes and stats work well.

Use variations of those options and you should have no shortage of new titles for your post.

Step 3 Sharing Old Posts Using Buffer

Enter the new title into Buffer or into the social profile where you’ll be sharing.

Right click on the View link under the post you’re sharing and paste it to Buffer or to the profile where you’ll share the old post as a new update.

Again, with Buffer you can add these old titles to your queue so the posts will share at your set times throughout the day and week. This is a great way to fill out your social profiles with content so that those profiles remain active during the peak times even if you’re busy.

Step 4 Retweeting Old Posts Using WordPress Plugins

There are plugins that will automatically retweet your old blog posts.

You can schedule these tweets to publish at intervals such as every hour, two hours, etc. throughout the day and week.

PLUGINS INCLUDE:

• http://wordpress.org/plugins/tweetily-tweet-wordpress-posts-automatically/
• http://wordpress.org/plugins/tweet-old-post/
• http://wordpress.org/plugins/evergreen-post-tweeter/

Source: http://www.quicksprout.com/the-complete-guide-to-building-your-blog-audience-chapter-5/