It seems that new social networks come out every month. There are big social networks and niche social networks. There are tons of opportunities for you to promote you blog on every one of the social networks, but for most people it’s not reasonable to try to use them all.
Some have tried using every social network, but the common result is multiple accounts with little to no interaction.
A better strategy is to focus on just a couple social networks or even one social network.
Here is how you can determine the best social network for promoting your blog.
Step 1 Identify Your Target Reader
We discussed this in the first chapter. Some people use a lot of social networks. Some use only one or two social networks.
Your task is to identify your target reader and then identify the social networks that reader prefers.
Step 2 Determine The Traffic Potential Of Target Social Networks
From our experience, the social media sites that send the most traffic to blogs in general are:
The results vary depending on your target reader.
If your blog post is more geared around professional readers and business you might have more potential traffic from LinkedIn and Google+. If your target reader is more visual it might make more sense to focus exclusively on Facebook, Pinterest and Instagram.
Once you start getting traffic from social networks you’ll be able to analyze the traffic to determine if your target reader is visiting your blog.
In your analytics, watch bounce rates on your posts. Segment out traffic from social media networks. You’ll be able to determine if traffic from certain networks provide better traffic than others.
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